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SHACMAN Holding Group won the national automobile industry's

August 10 , by the China Enterprise Confederation and China Entrepreneurs Association's 2013 National Culture (SHACMAN Holding Group ) spot in the historic city of Xi'an was held, Shaanxi Automotive Holdings Group Limited ( hereinafter referred to as "SHACMAN Holding Group " ) was awarded the "National demonstration Base corporate culture ," the title . SHACMAN Holding Group to become the national car ( vehicle ) industry's first "National Demonstration Base corporate culture ." China Enterprise Confederation resident vice president Yin Yuanping , China Enterprise Confederation , executive vice president in Kyrgyzstan, contact the Office of the State Council, the SASAC Deputy Director Industry Association Zhang Tao , former vice president of Peking University, Zhang Guo , deputy party secretary of Shaanxi Province, the SASAC Shaohua , China Railway Enterprise management Association vice president Yincheng Ren , Shaanxi entrepreneurs Association executive vice president Katsuaki other comrades attended the meeting segment and is SHACMAN holding Group inaugurated the national demonstration base of corporate culture .
 
SHACMAN Holding Group was established in 1968 , is an important manufacturing enterprises and new energy commercial production company, is military heavy military off-road vehicle production base and export base in the first car company with Yan'an , Delong and other independent brands, including " Yan'an " brand heavy military off-road vehicles has participated in the 35th anniversary of the National Day , the 50th anniversary and the 60th anniversary military parade . Today SHACMAN product range has grown from a single heavy military off-road vehicle extended to heavy military off-road vehicles, heavy trucks, medium and light trucks, and medium-sized buses, mini buses and other commercial vehicles full range of fields ; market structure from the domestic extended to more than 80 countries worldwide and regions ; business scope from traditional energy sources to expand into new energy vehicles , and occupied the commanding heights of technological and industrial development ; technology research and development from the introduction of technology-based innovation ; industrial manufacture of products ranging from a single extended to manufacturing and service both , SHACMAN Holdings has three lines from the weak development of military enterprises with an annual sales revenue exceeded 30 billion yuan of large commercial vehicles business group.
 
After forty five years of development training, practical work, today , SHACMAN has formed a complete system of German culture . " Germany to win the world " is a highly condensed SHACMAN culture . Germany , for employees , is to voluntarily do the right thing ; to the organization , is to compete in the market environment, the company's internal and external resources and potential into full play to the limit. German cultural connotations as: Heaven, knowing Fuji, but winning is executed . SHACMAN German culture is characterized by a cylindrical side . External To accommodate the pursuit of harmony. Foreign positive commitment to social responsibility , enterprise sustained , rapid and healthy development, and ensuring state-owned assets , value-added ; construction of green plants , sewage , waste gas reaches zero emissions ; manufacture green products , leading the development of low-carbon economy . Internal to rigorous, advocating specification. Strict internal management , standardized ; company operations management and control system and efficient operation , to achieve high standards, high efficiency and high efficiency, full pursuit of excellence. German culture embodied in the customers: the full implementation of service-oriented manufacturing strategy, focus on product life cycle , focusing on customer operation of the whole process , not only to provide superior customer heavy truck products, but also provide customers with integrated profitable solution services . Continuously create and enhance customer value ; employees : people-oriented , so that employees maximize their potential and creativity to make employees and businesses grow ; right partners : sincere cooperation and common development , the pursuit of win-win situation ; society : excellence to serve the country , support national economic construction and national defense construction ; manufacturing green products , leading the low-carbon economy ; committed to its social responsibility , feedback , and social returns ; to shareholders : In order to create attractive shareholder returns ; government : to achieve business continuity and fast healthy development, to ensure that state-owned assets and increase the value for the state and local economic development and make greater contributions.
 
Yin Yuanping In his opening speech fully affirmed SHACMAN Holding Group 's development achievements and corporate culture results. She pointed out that , SHACMAN Holding Group has been able to in the fierce market competition to achieve excellent results, a very important reason is always adhere to the corporate culture to lead and promote enterprise development , attaches great importance to and from a strategic level and promote the building of enterprise culture . SHACMAN Holding Group "moral culture " has three salient features: First, the practice of reform and development in the formation of the " Germany win the world" as the core values ??system, the practice of "moral culture" as the enterprise culture construction objectives and requirements, guiding the process of healthy development of enterprises play an important role ; Second is to establish a brand -building as the goal of the corporate culture communication system , built with its own distinctive brand value management system for enterprises to win the market and gain a competitive advantage provided strong support ; Third, the establishment of a culture of corporate culture focused on landing operation system, so that the " German culture" concept enjoys popular support , integrated into the whole production process , played a corporate culture management efficiency.
Yinyuan Ping pointed out that in the current situation on the spot held corporate culture has important practical significance. Through the construction of corporate culture and experience , to make the majority of companies recognize that the more difficult , the more we should do a good job building of enterprise culture ; more difficult , the more we need confidence, cohesion of the people . To give full play to the enterprise culture in the foster ideals and beliefs , gather consensus for reform , enhance the vitality of the unique role , so as to promote enterprise reform , restructuring and upgrading .
Yin Yuanping stressed that under the new situation to carry out corporate culture, it is necessary to focus on their core values ??system, give full play to the guiding role of core values ??, unity and cohesion conscious action of employees , and promote the transformation and upgrading ; Second, pay attention to corporate culture in the role of creating brand value , promote enterprise culture construction and brand management strategy generates positive interaction , to further enhance the competitiveness of enterprises ; Third, we should focus on corporate culture and business management depth of integration in corporate restructuring,  
 

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